Google: AR Just a Line (2018)
Project
Just a Line is an app that lets users draw illustrations in the air, using just their fingertip and AR.
Company / Team
Google Creative Lab & Uncorked Studio
Links
↘︎ Official YouTube Video
↘︎ Experiments with Google
Just a Line is an app that lets users draw illustrations in the air, using just their fingertip and AR.
Company / Team
Google Creative Lab & Uncorked Studio
Links
↘︎ Official YouTube Video
↘︎ Experiments with Google
Role
Art direction, AR Drawing, UI/UX design
I was a key artistic voice in the process from the beginning. Given that AR has only existed at the consumer level for 10 months, I spent 7 months creating illustrations with drawing AR apps. The AR illustrations I made for the launch of the “Just a Line” project were featured as best-in-class examples in videos and promotional assets viewed over 500,000 times across Google’s official PR and social media accounts (as of April 2018).
Art direction, AR Drawing, UI/UX design
I was a key artistic voice in the process from the beginning. Given that AR has only existed at the consumer level for 10 months, I spent 7 months creating illustrations with drawing AR apps. The AR illustrations I made for the launch of the “Just a Line” project were featured as best-in-class examples in videos and promotional assets viewed over 500,000 times across Google’s official PR and social media accounts (as of April 2018).
Official video
Initial UX flow
AR drawing process
From the summer of 2017 to the winter of 2018, we spent hours and hours drawing, testing, and shooting videos in the air by holding a phone all over New York City.
