Google: My Ad Center (2022 - Present)

Project
My Ad Center is a new tool that empowers users with enhanced control over their advertising experience across Google's platforms, including Search, YouTube, and Discover.

Today, we have over 60M daily active users globally and 830M users are engaged every month and have adjusted their preferences over 330M times.

Company / Team
Google Ads Privacy & Safety

Role
Art direction, UI/UX design, Design system

Led the strategic evolution of My Ad Center's visual identity, spearheading the creation of a UI/UX system and launching a 3D illustration style aligned with Google's evolving design language.

Awarded a design patent for the innovative UI/UX system developed for My Ad Center, demonstrating exceptional design leadership and problem-solving.

Established and executed a comprehensive program management framework for My Ad Center. Activities included SOW creation, budget oversight, and managing external vendors to ensure timely, high-quality deliverables.

Built cross-functional consensus through a collaborative design process, partnering with PM, Marketing, and PR teams to create a compelling product narrative for My Ad Center's launch (including the I/O keynote, press releases, and more).

Links
↘︎ I/O 2022 Keynote
↘︎ Official blog post

Clear curations controls

The controls allow users to indicate which topics and brands they are interested in, or not interested in. And we offer users the ability to block ads about sensitive topics, such as alcohol or gambling.

Meaningful privacy controls

The new ways for users to choose which data can and cannot be used for ads, and allow users to correct any incorrect inferences that Google may have made about them.

One global control

The global control that is prominently displayed at the top of the page gives users an easy way to turn off personalized ads, and delete their previously declared advertising preferences.

Visually authentic experiences

Directed the sourcing and curation of 2000+ authentic photographs across 487 ad topics, prioritizing cultural sensitivity, inclusivity, and global scalability.

Collaborator: Selman Design

Customizable 3D building blocks

In order to achieve the product goal of designing more controls over users' ad experience, and the Google Material You goal of helping users create and own a single experience on their devices, we created a new 3D style referencing Google Material You shapes to deliver the story of a customizable experience that users can control.